Staying committed to a healthy diet can be challenging. I think we all experienced it; it’s so easier to eat cookies out of the box than eating fresh vegetables, even when there’s some sitting in the fridge drawer. Human nature being what it is, we usually go for what’s easy and right in front of us. And this is exactly what marketers take advantage of. Have you noticed that items in promotion are always those put on the end of the store aisle, or next to the cashier? Why do you think that food brands spend so much to create colorful and attractive packages? But you know what, you can use a similar technique to actually help you to eat healthier; you can use your behavior patterns to work for you.
If you would be a food marketer, with the objective of “selling” more healthy food to you in your own house, what would you do? Here are a few suggestions:
Tips to eat healthier
- Keep an attractive fruit bowl on your table, or on the kitchen counter
- Cut-up vegetables whip a healthy dip and place it at eye level in the fridge
- Keep unhealthy foods out of sight (don’t buy it of hide it in out of reach cupboards)
- Store frozen treats in the back and frozen fruits and vegetables in the front so you don’t see the ice cream box each time you open the freezer door
- Use smaller plates for calorie dense foods such as pastas or risottos, and larger plates for salads and vegetables
- Find healthy recipes your truly enjoy and that can act as healthy comfort food
- Always make your plate look pretty and appetizing
- Keep a variety of healthy dressings ready to serve with salads and vegetables
- Prepare satisfying healthy snacks that you keep can keep with you when you’re not at home
- Place a pitcher of pure water on your desk at work to drink more water
In short, keep healthy food attractive, highly visible and accessible while keeping less healthy foods out of sight and reach.